Research Summary
This research is about the Char Dham, a pilgrimage circuit in Northern India. Usually, religion and leisure (or, pilgrimage and tourism) are viewed as different things, but the researcher finds that when pilgrimage is promoted as a tourist activity, its religiosity remains intact, though its form changes. The guidebooks mix up religious and tourist selling points, and the pilgrimage is portrayed as an experience of religious devotion and a holiday at the same time. In half a century or so, the Char Dham has changed from being a relatively small local and local event to being one of the most popular pilgrimage circuits in India, because of the efforts of tourist agencies to promote it. However, it has retained its religious profile, demonstrating that the tourist industry can increase religiosity. The researcher’s account of the Char Dam is very original and offers RE teachers an interesting perspective on Hinduism and also on the relationship between religion and the contemporary world. As well as sacred, the sites are now sold as picturesque and interesting. The researcher wonders whether this applies in other religious traditions. Pupils might consider: does visiting a sacred place because it is famous or beautiful miss the point?
Researcher
Knut Auckland
Research Institution
University of Bergen, Norway
What is this about?
- This research is about the Char Dham, a pilgrimage circuit in Northern India.
- The Char Dam has exploded in popularity since the 1950s. Some 100, 000 – 400, 000 people visit each year. Why? Because of the success of local government and tourist agencies in promoting it as a tourist activity as well as a religious pilgrimage, suggests the researcher.
- Char Dam means ‘Four Abodes’. The researcher describes the sites, their history and religious significance. He tells the story of the associated development of tourism and explores how religion and tourism have interacted in the case of the Char Dam.
- He compares and contrasts the descriptions of sacred sites in traditional religious Hindu texts to those in modern tourist literature.
- He finds that the sites can be marketed as both sacred and picturesque, or interesting, and wonders whether this might now also apply to pilgrimage sites in other religious traditions, such as Santiago de Compostela.
What was done?
Interviews were carried out with people involved in the development of the pilgrimage circuit as a tourist activity (e.g. politicians, guides, officials) and documents were analysed (government policy documents and guidebooks).
Main findings and outputs
- Religious pilgrimage and tourism are usually viewed as very different, but religious bodies and tourist agencies come together to create a ‘tourist-pilgrim’. The Char Dam is an example of this process.
- The original Char Dam was a pilgrimage to the four ‘corners’ of India itself. The Char Dam researched was originally a ‘little’ Char Dam including four Himalayan sites. Its ‘four abodes’ are Yamunotri (dedicated to the river and goddess Yamuna), Gangotri (dedicated to the river and goddess Ganga), Kedarnath (dedicated to Shiva), and Badrinath (dedicated to Vishnu).
- From 1971, government agencies began promoting the Char Dam as a package tour. The idea of a circuit or route was borrowed from the tourist industry (it brings tourists to more sites and increases their expenditure). The Char Dam has a commercial model (market research, a five-year development plan for growth, etc.).
- Texts originally promoting the Char Dam go back to the 4th century BCE and declare that visitors
Relevance to RE
- Firstly, regarding policy and curriculum, the research is a reminder that a broad and balanced study of religion should be offered to pupils through RE. It illustrates the interest and importance of pilgrimage.
- Secondly, regarding pedagogy, it offers teachers a good case study of how a religious tradition interacts with the contemporary world. It illustrates how the interaction can be surprising. It offers teachers a good story to tell pupils. Much more about the Char Dam can be found online, e.g. offers of a pilgrim-tourist experience by helicopter ( see http://www.chardhampackage.com/ ).
- Once pupils have found out more, they might discuss, debate and / or write about critical questions. Should religion be free of consumerism, or should consumerism be used to promote good values? Does visiting a sacred place because it is famous or beautiful miss the point? Should pilgrimage include hardship?
Generalisability and potential limitations
This researcher only suggests that the research may, perhaps, be more generalisable; it is a study of one particular religious circuit – however, it provides a very interesting perspective. It also suggests good ways for teachers to enable pupils to ask and suggest answers to critical questions about religion (see above, Relevance to RE).
Find out more
Pilgrimage expansion through tourism in contemporary India: the development and promotion of a Hindu pilgrimage circuit, Journal of Contemporary Religion, 32:2, 283-298 (published online 11 April 2017), 10.1080/13537903.2017.1298908
http://www.tandfonline.com/doi/abs/10.1080/13537903.2017.1298908